Employee advocacy is not a new concept.
Enabling employee advocacy on an enterprise scale is.
Most employee advocacy programs focus on enabling smaller groups or pockets of active employees to amplify brand messaging. When this happens, you are missing out:
Your employees have, on average, 1000+ connections in their immediate networks. Furthermore, each of these connections is 7x more likely to convert into a paying customer when they see the right content.
Wouldn’t it be nice to build an advocacy program that engages 100 000 employees to spread the word, rather than just focus on a handful of employees that were already engaged to begin with?
If your answer is yes, then this recording is for you. During this session, we discussed the intricacies of running an employee advocacy program for an enterprise organization and workforce.
Over the course of an hour, we cover topics such as: