How to Engage Employees with Relevant Content
by Mikael Lauharanta
The future of employee communication is about relevant and personalised information delivered to every single employee anywhere, anytime. Learn how you can engage your workforce and activate brand ambassadors by connecting employees with relevant content.
The Evolution of Employee Advocacy
by Stuart Jones
Employee advocacy has rapidly become one of the most powerful & impactful strategies for success on social media. In this presentation, Stuart will look at the evolving model for Employee Advocacy within organisations and the development curve for advocates themselves.
Creating Opportunities for Your Brand Ambassadors with Mobile
by Rob Lee
Finding ongoing relevant content can be one of the biggest challenges facing brands starting their own Employee Advocacy program. However, in everyone’s pocket is the equivalent of a movie video editing studio connected to the world. In this hands-on session, we will take you through the process of how to spot relevant stories for your brand, how each of your employees can capture these stories digitally and how the mobile format allows for prompt sharing to a wider audience.
London EC1A 4HD
8.30 – 9.00 Registration & Breakfast
9.00 – 9.15 Introduction
9.15 – 10.00 How to engage employees with content and turn them into brand ambassadors by Mikael Lauharanta
10.15 – 11.00 The Evolution of Employee Advocacy by Stuart Jones
11.15 – 12:00 Employee Advocacy on the Go by Rob Lee
Mikael is a Co-Founder/COO of Smarp and has been working in the intersection of Tech, Sales, Marketing, and Operations. He has helped hundreds of companies implement and launch a scalable and secure Smarp Software as a Service. Mikael is a data security expert and a frequent public speaker on the topics of employee advocacy and employee communications.
Stuart is the founder of InSource Talent, a consulting & training business dedicated to the UK’s in-house recruitment sector. After a 20-year career in talent acquisition, he now advises companies on their direct hiring, employer branding & social recruiting strategies.
Rob Lee is the Founder of Relative Links, a consultancy that supports brands looking for more effective storytelling on social media. Rob is also an international speaker and works with various charities helping young people in their care to use social media safely and with professional outcomes in mind.
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