How to Boost Internal Communication
Event on the 15th of February at RocketSpace in London

Getting Started with Employee Advocacy

Interested in employee advocacy but not sure where to start? We have just the right breakfast session for you!

In this practical workshop, Sarah Goodall of Tribal Impact will walk you through the 8 key stages of planning a successful employee advocacy program:

  1. Identify your task force team
  2. Calculate your potential social reach via employees
  3. Define your advocacy goals
  4. Turn goals into measurable objectives
  5. Identify your pilot group of participants
  6. Create a social media training plan for employees
  7. Refine your Employee Advocacy tool specification
  8. Develop a content strategy

To top it off, you'll get to hear from Nicola Gormley of Carlson Wagonlit Travel, someone who's been there done that, as she shares her own successes and learnings from running an employee advocacy and engagement program.

This event is ideal for professionals who:

  • Are curious to learn how employee advocacy can support their business
  • Want to build a plan of action before seeking out tools and resources
  • Need to build a business case to sell the concept into leadership
  • Want to learn from others who have experienced the journey


40 Islington High St, London
N1 8EQ, UK


8.30 – 9.15: Registration & Breakfast
9.15 – 9.30: Introduction
9.30 – 10.00: Employee Advocacy Case Study with Nicola Gormley of Carlson Wagonlit Travel
10.00 – 11.30: Employee Advocacy Planning Workshop hosted by Sarah Goodall of Tribal Impact
11.30 – 11.50: Discussion/Q&A
11.50 – 12.00: Close

This event is hosted by Sarah Goodall of Tribal Impact and Nicola Gormley of Carlson Wagonlit Travel.

About Sarah:


Sarah Goodall, the Founder & MD of Tribal Impact, has spent 20+ years in B2B marketing, most recently leading social business for SAP in EMEA. She founded Tribal Impact to help sales and marketing professionals drive revenue growth by connecting employees to today’s social savvy customer.

About Nicola:

Nicola Gormley, Global Digital Manager of Carlson Wagonlit Travel – a global travel management company with 18,000+ employees – has spent 20 years in B2B marketing with industry leading companies, and most recently 10 years in social media management. Nicola has been a staunch advocate for employee advocacy programmes and has implemented and managed them, with Smarp – in her last three companies.

Limited to 20 attendees. Save your seat!

*We respect your privacy.