Content marketing is a powerful tool, but in today’s busy world, it’s becoming increasingly difficult to cut through the noise and grab the attention of your target audience. Marketers are always on the lookout for new ways of increasing the reach of their efforts.
Enter employee advocacy — one of the most overlooked marketing channels. Employees embody your company's culture and therefore they are 3x more trusted than CEOs. By driving active employee participation, more and more companies are reaching new audiences with key brand messages.
In this webinar Bruno Bin, Head of Marketing at Smarp, will discuss how to engage and inform employees, even at the most complex organisations, to unlock unprecedented reach and ROI from employee advocacy. Bruno is also joined by Lisa Edwards from Hubspot, who will then present four key ways HubSpot engages employees to become brand ambassadors.
Watch this webinar and you'll learn how to effectively engage your employees, increase brand awareness and ultimately grow your business.
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