Communicate effectively with your entire workforce
On-Demand Sessions

How to Write So That Your Employees Want to Read: 5 Golden Rules

Let’s face it. Getting employees to read and engage with your communications is hard work. Whether it’s an internal business update, policy change or something as simple as an update to the company blog, odds are that employees aren’t reading it. In fact:

“2 out of 3 employees ignore internal emails.”

At the end of the day, if what is written isn’t being read, it doesn’t make sense to write in the first place.

With this in mind, we wanted to highlight some of the best practices in communications copywriting. To do this, we hosted a cross-functional panel of copywriting experts that have agreed to share their 5 golden rules on how to write so that your employees want to read:

  • Maria Tejada Ljungbeck, Global Inclusion & Diversity Manager @ HEINEKEN
  • Kathryn Kneller, Founder @ Internal Comms Mastery
  • Bruno Bin, CMO @ Smarp

💡 Whether you’re new to writing or a seasoned veteran, this session should give you plenty of insights to take back with you as you work towards crafting communications that employees truly want to read.

Rule timestamps:

  • 06:34 - Rule #1: Attention is earned
  • 20:06 - Rule #2: The medium is the message
  • 29:50 - Rule #3: Showcase your people
  • 37:38 - Rule #4: Write in everyday language (Script in colloquialisms)
  • 44:18 - Rule #5: Head, Heart & Hands