MuleSoft was looking for a solution to improve their social selling strategy. They wanted to use a solution that would help their salesforce to find better leads, engage them on social media with informative content and create new sales opportunities. The company also wanted to expand its employees’ thought leadership and online personal brand in a smart way. With Smarp, salespeople could position themselves as experts in the industry by sharing relevant and informative content related to their expertise.
In this success story, you'll find out how Smarp has helped MuleSoft to:
Support their salesforce in their social selling efforts
Help salespeople build their online personal brand
Help salespeople to better engage prospects on social media