Internal communications have, for the longest time, been overlooked from an organizational perspective. Most of the tools and techniques we use to communicate internally were invented in the 70s, 80s and 90s, yet we are using them to solve communications issues that are inherently modern. This is beginning to show:
According to Holmes Report, poor communications cost companies $26,041 per worker per year in productivity losses. The math on that adds up pretty quick – that’s over $2.6 million lost from the bottom line for companies with just 100 employees.
With that in mind, we decided to bring together Canada’s Priya Bates, US’s Jason Anthoine and Europe’s Mike Klein for a deep dive on the biggest trends in IC today.
For this webinar, we went with a ‘Agree or Disagree’ format. We posed the statements and the experts had to talk it out until we got some answers.
💡 Whether you’re new to communications or a seasoned veteran, this session should give you plenty of insights to take back with you as you work towards elevating IC in your organization.
Some of the topics covered include:
00:03:20 – Internal Communications is where marketing was 15 years ago
00:10:55 – Culture is owned by IC and HR
00:22:35 – Technology will solve all Internal Communications problems
00:31:05 – It’s time for IC folks to ask their stakeholders what our contribution is worth
00:38:55 – If our leaders truly led, we’d have no real need for IC
00:46:15 – The main goal of IC should be to increase employee engagement
00:52:10 – To what extend does transparency courage employees or demotivate them?
00:55:10 – How do you prove or measure ROI on Internal Communications?